Planning a marketing strategy for social media platforms for any business involves many more factors than we can imagine. There needs to be more than just counting the number of followers or likes on our social pages. Gaining the right number of authentic followers on our social pages will help grow our business. But some factors decide our performance and presence on social media platforms. Here are 10 killer marketing strategies for social media platforms to help your business grow.
Table of Contents
1. Build a Coherent Content Marketing Strategy
When planning a strategy to promote a business, we tend to need to remember the content. Content is king. And rightly so. Good content coupled with enticing visual representation will gain organic traffic. And that is trivial for the success of any business.
What is more interesting is that it is free. We can save money to create engaging and lucrative content. When placed promptly along with relevant hashtags, it works wonders for every business.
2. Diversify Content
Just like we don’t like eating the same food every time, the audience doesn’t like the same content repeatedly, so we need to spice them up every once in a while.
Instead of using images, we should use text and videos. That way, the audience gets captivated by the variety of content from any business.
We should work with slideshow video templates and put information there. It is a great way to make our business’s social media look exciting.
3. Speak About Your Brand
The Brand we are dealing with has to connect with the audience to gain significant ground on the internet. It’s the way and how we tell the story of a brand that decides its fate. So, instead of rushing, we must plan on connecting with the audience.
How we talk about our Brand, or any brand, in particular, is crucial. We must pay attention to what we are saying and its message to the audience. On top of that, famous picture video makers help us create stunning visuals that dictate how we tell our audience.
4. Make Use of the Chatbots
We humans cannot be omnipresent on our social media channels. But our audience can appear anytime on any of our social channels. If we can find a way to interact with our incoming audience even if we are offline, it builds a sense of trust.
Chatbots help us to do just that. We can automate responses to the most frequently asked question and get the audience information. Later, when online, we can carry on from the audience’s last interaction with our medium.
5. Build a Community
Every audience that comes to a business wants to feel valued. By value, we mean that the audience wants to be part of the ecosystem that the company is trying to build. Only some of the followers are super active and involved in every post. Instead, we should make a community and socialize just like normal humans to gain their attention.
We could try-
- Asking our audience questions
- Hearing their opinion on various matters
- Sharing some important new pieces
- Interacting with the audience by liking and sharing their posts
- Inviting the audience to like our pages
6. Use User-Generated Content
User-generated content is by far the most trusted piece of marketing strategy that we can build. No matter how many marketing copies we write or how many videos we create using the most popular slideshow video templates, something must differ from the authenticity of user-generated content.
Whenever a buyer or beneficiary speaks about our business’s product or service, it serves as social proof to the other audience. Moreover, it creates a trustworthy image of the company.
7. Employ the Right Social Media Channel
When starting a business, we reach as many people as possible by opening social media accounts on every viable platform. But is it worth it? A brand dealing with clothing doesn’t need a LinkedIn page. The same goes for other brands as well.
8. Play with Live Videos
Facebook and Instagram have provided the Live feature, which has more potential than we realize. Instead of just sharing content on social media, we should host a live session to interact with the audience. After all, we must be labeled or stated as something other than a money-making institution. Instead, sharing what goes behind the scene of our offices creates a bond with the audience,
9. Relevant Hashtag
Another thing we must work on when working with content is hashtags. Hashtags are a great way to be visible on social media. If we can narrow down the most relevant hashtags to our content, we can reach the audience and get more engagement.
However, we need thorough research to get relevant and popular keywords for our posts. Also, make a variation of hashtags to create unique ones.
10. Always Be on Time
Lastly, no matter how strong our marketing campaign is, it will only succeed if we are on time. It is the hard truth about social media that we need to understand. Timing is very crucial in society. We need to post our content at the right time to gain mileage. Otherwise, it will fail to perform.
Handling multiple social media channels at once can be overwhelming. So, we must use the scheduling function on Facebook Business Suite to post content on Facebook and Instagram. We can also use various social media tools to do it also.
Final Thought
Businesses all over the globe are trying hard to become the most sought-after brand on social media. These 10 marketing strategies will help us grow our business in a way we never imagined. Also, we must plan on keeping a budget to run ads on social media to reach more audiences and convert them to customers.
